6 Quick Tips to Make Social Media Your Friend pt.1
There’s no denying it. It’s become crucial to implement Social Media (SM) as part of an effective marketing strategy. However, it’s not just about using SM platforms, but using them well. There’s no point in taking time to post if nobody’s reading it! Learn how to make SM your friend and watch your business grow.
Below are tips 1-3 of 6 practical tips that will help you strengthen your SM presence and build a larger following. More followers = larger client retention and word of mouth referrals!
Before you read any further, it’s important to understand the goal of SM for your business. It’s about building a brand. It’s not about immediately converting posts into sales, but becoming the “go to” business in your area when people are ready to make a purchase/book a service.
TIP 1: Create a separate business page/account from your personal one.
Yes, that means you don’t get to automatically share with the pool of personal friends you’ve built up. But that also means you aren’t telling future clients about the night you had with one too many martinis (we’ve actually seen this on a business owner’s page).
Your SM business profile is your brand. You want to include content that will help clients feel like they know you, but that information should be filtered. Find the balance between being authentic, but portraying a confident, competent, responsible and trustworthy business person.
Doing it right – "Just closed a home for a dear friend and now we’re off to celebrate." (Include pic of you and friend.)
Doing it wrong – "Another low appraisal, drowning my sorrows in a tub of Ben & Jerry’s tonight." (With pic of you and your tub of ice cream).
And this should go without saying, but make sure your business profile picture is relevant to your area of expertise. A nice headshot with your business logo is always a great way to go!
TIP 2: Invite friends from your personal accounts to like/follow your business accounts.
Now that you have your business account active, it’s time to invite friends from your personal page to follow/like your page.
Don’t be discouraged if only a handful decide to jump on board. The point of your business page is to generate business. Chances are that most people following your personal profile weren’t interested in your business anyhow.
Plan to share posts and invite friends every 2-4 weeks for the first 3 months. You won’t annoy people with incessant business posts, but will give enough opportunities for people to check out your business profile that missed an earlier post.
After a 3 month period, plan to invite people from your personal account once every 4-6 months.
TIP 3: Adhere to the rule of 80/20.
Most of what you post should work toward building your brand. That means 80% of posts should include information that allows followers to learn about you, your opinions and glean information from your experience.
The other 20% should be about special promotions, business information and other product details. When creating this type of post, remember to include a call to action. A phone number or link to a downloadable coupon is perfect!
Examples of posts to build your brand
"Try this nifty trick for small drain clogs. 1. Pour boiling water into drain. 2. Add ½ c. baking soda. 3. Add 1c. vinegar and 1 c. very hot water on top of baking soda. 4. Cover with plug for 5-10 min. 5. Flush once more with fresh pot of boiling water and viola – clog free!" (For a plumbing business or hardware supply store.)
"So excited for the new Community Clubhouse being built in the (insert community name)! What a great way to bring the neighborhood together!" (Include pic of the clubhouse being built.)
The goal is to keep people interested in what you’re posting, even if they aren’t in the market for what you’re offering. This will increase the chances that they’ll refer you to friends who are and call you first when they’re ready to invest in something you sell.
Check back soon for our next blog post where we’ll share tips 3-6 on making SM your friend!