Generate Web Traffic With a Blog p1
So you started a small business. You’re beginning to build your brand through social media based on 6 Quick Tips to Make Social Media Your Friend Part 1 and Part 2. You even started a blog for your business. Now what?
We've all been there. With vision, passion, a message to share and a product or service to offer. Whether you’re a non-profit looking for donors, an event planner looking for your next gig or a graphic designer seeking new clients, you're a brand with a blog but only a few readers.
With limited time and resources a blog may not seem like your biggest priority. However when utilized to its potential, a blog could be just the ticket you need to boost web traffic and grow your business. While not every hit or comment will translate to a sale, expanding readership is vital to building a community around your brand that, in time, will generate a profit.
Here are 5 tips on how to generate web traffic (and business) with a blog:
1. Make content count.
Make it good and make it matter. Valuable content is typically entertaining or educational but it should always be sticky (relatable, useful, interesting, user friendly, and leaving readers wanting more). Write with your readers in mind and you’re off to a good start.
2. Repurpose content.
Part of making your content count is not inundating readers with posts. Remember that phrase “quality over quantity”? It applies here too. Post regularly (1-2 time a week), then repurpose your best posts into podcasts, ebooks, slideshows, etc. Everyone learns and engages differently, so consider offering other means for people to connect with your content.
3. Utilize keywords/SEO.
In short, using keywords and capitalizing on SEO (Search Engine Optimization) will increase traffic to your blog. When people search topics in Google or other search engines, those search engines scour the web for sites including those terms. Including high ranking keywords will help your page show up higher in searches. For more on this topic, check out Moz.
4. Create a newsletter.
Collect emails from visitors and then start sending out a regular newsletter showcasing your best blog posts. Not everyone will remember to check your blog regularly, but seeing blogs show up in their inbox might connect them back to your blog, prompting them to explore your website further.
5. Post evergreen content.
Evergreen content is timeless and always applicable. While it’s tempting to keep things current, it’s important your posts don’t become irrelevant. For example, instead of blogging about the latest Apple product, write about what makes Apple a great product developer.
Read Generate Web Traffic Part 2 >>