Generate Web Traffic with a Blog p2Part 1 of our series on generating web traffic with a blog focused on the importance of content. What to include, how to do it well, and how to get the most use of each blogpost. If you’re not caught up on that yet, we encourage you to do that now. So now let’s move on to part 2, which focuses on people. After all, when building your brand you need people! People to reach and people to help reach them. With so many SM (Social Media) forums, it’s vital you use the right one(s) to your advantage. Here are our final 5 steps to help generate web traffic with a blog. Because we could all use a bigger audience.
6. Establish your presence on the right SMEvery business or organization has a target audience. We guarantee your audience spends some serious time online, but where? Are you an interior design firm? Try Pinterest. A photographer? Try Tumblr or Instagram. Once you get to know your audience and where they hang out, spend time connecting with potential clients and like businesses. Comment and reply to posts, just don’t get all spammy!
7. Develop relationships with like bloggersChances are you’re not the only one in your field, and that’s not a bad thing. Reach out to bloggers who’ve established themselves in your market and ask them to guest post for you. Make an offer they can’t refuse-a blogpost they’ll share online in return for sharing their content, linking back to their blog, or use of your product or service. You might have to pay, but it will be worth the good content and new audience.
8. Tweet wellTwitter can be a great plug for your blogpost, but keep it simple. Optimize your tweet text by including the post title (more on this below), URL, and applicable twitter handle. That’s it. Too much text and people will pass right by.
9. Share more than onceLike we said before, don’t get all spammy, but share your blogpost more than once. Sharing multiple times allows you to reach people you missed the first time. Each post should look a little different, but always include the URL. Instead of the title consider asking a question, quoting the author or citing a fact from the blogpost.
10. Optimize your page for speed and mobileNo one has time to wait for a slow loading page or patience to zoom around a web-only site from their phone. Check your page’s speed and get tips using Google’s Page Insights Tool and then do yourself a favor and create a mobile version of your blog using WP Touch Mobile Plugin or Jetpack by Wordpress. With so little time, and much of it spent on our phones, your audience will thank you.